2023/2024 Premier League Kit Rankings

2023/2024 Premier League Kit Rankings

James Caughlin

A new Premier League season is just around the corner and that means it is time for the most divisive, controversial and hotly debated topics of the year: Kit Rankings.

Love or hate it, the new norm in football is for clubs to release an entirely new set of kits every season.

With three unique jersey designs to come up with every season, the pressure to come up with something fresh and new leads to plenty of hits and a whole lot more misses.

If you are the type who buys your club’s new jerseys every season to wear on matchday, there is at least some comfort when they put out a stinker and you can save $120 at least.

As we do every season (2019, 2020, 2021, 2022), we’re ranking the clubs’ offerings from worst to first with the teams being judged on the cumulative efforts of their officially released strips at the time of publish.

After much debate these are the rankings, we have settled on at Neds HQ.

20 – Liverpool

There’s a lot to like about the Liverpool home kit this season, following a simple and classic style however they do lose points for featuring the now departed Jordan Henderson in their announcement.

On its own it’s a nice kit, the white trim pops, but Liverpool comes in stone dead last by what is far and away the worst design of the 2023/2024 season.

Whoever thought this design and colour combination was a good idea definitely did not think this one through.

If they had a third kit, Liverpool probably would have been pulled off the bottom but that away kit is just rancid.

19 – Burnley

Burnley’s home kit looks like a hodgepodge of a couple of very different ideas combined with a rejected West Ham jersey.

They’ve at least gone with the classic colour scheme, but the collar doesn’t sit right.

Then there’s the away kit which fits the bill of an away kit but suffers from some horrendously thought out branding.

It has been launched with a “summer beach days” theme which explains the bright yellow colour, but when I’m thinking of summer and the beach, Burnley is not the place that springs to mind.

The third kit is the best of the bunch for this version of the Clarets but it’s a good thing they’re playing attractive football since their kits are not the best.

18 – Everton

As awkward as the collar design on the Burnley home strip is, the Everton one triggers a massive bugbear, a single button collar.

When it is undone it looks awkward and when it’s done up, the wearer is stuck looking like Eugene Levy’s character in American Pie.

Otherwise the design isn’t that bad but that collar really does stick out like a sore thumb, as does the away kit that can only be described as a “Vibrant Salmon” colour.

Everton have had some excellent pink away kits over the years but this one misses the mark.

17 – Fulham

Fulham is another club whose home kit’s biggest issue is the single button, but it also suffers from the lack of a collar when going with this design.

It either needs to be a simple crewneck without the button or have a proper collar on it, and while we’re nitpicking, the one set of red stripes on the shoulder and one set of white stripes doesn’t really work.

On the plus side, Fulham have absolutely nailed their away kit with this vibrant pink effort.

It pops and it will be great to see when the Cottagers go on the road.

16 – Wolves

There’s not a whole lot wrong with the kits for Wolves, it’s just a little bit “been there, done that” with the same sort of patterns as in previous years.

An all black third kit would compliment these options very well but there’s not a whole lot of imagination here.

15 – Luton

It’s a similar story with Luton’s inaugural Premier League offerings, which follows the same template with the colours swapped.

It’s their first season in the top flight and this is the best they can do?

Give us something memorable because regardless of whether or not they survive, these are the kits the fans are going to want for the nostalgia down the line.

14 – Chelsea

Chelsea’s home kit is a tough one to judge, in some pictures it looks absolutely phenomenal, especially with the sponsorless range that has been showcased so far.

However in others it looks like a training top that has been repurposed for matches because the actual jersey wasn’t ready for release yet.

For a kit that is hard to form a definitive opinion on, a middling grade seems about right, and with no other jerseys released, that’s what they’re getting judged on.

13 – Arsenal

It’s almost fitting that Arsenal’s kits represent the two extremes they experienced last season.

You have to give some credit to the marketing team at the Emirates Stadium for the quick pivot claiming that the gold tint on the home kit is for the 20th anniversary of the Invincibles season and not the title that they really should have won last year.

However as sublime as that one is, the away kit is nothing short of an atrocity that may very well burn some retinas.

Allegedly inspired by the map of Islington, there’s a few fans that might get lost in the back streets trying to follow that one.

Since their return to Adidas the Gunners kits have been nothing short of superb but this year is not one of their best.

12 – Sheffield United

Whereas the Gunners’ away strip is going to offend, the Blades have opted for a trio of inoffensive, albeit bland jerseys for the upcoming campaign.

Theres not a lot to complain about on either jersey, but there’s nothing to get overly excited about either.

The home jersey is predictably red and white without looking like a Southampton kit.

They have opted for a bright yellow away kit that looks like something out of the 70’s.

Most clubs will go for something a bit out there for their third kit but the Blades have instead opted for this relatively bland steel coloured.

Not a lot to hate there, but not a lot to love either.

11 – Brentford

It’s a similar story with Brentford, going for a relatively simple home kit that you cannot have too many complaints about.

The third kit is certainly bold and daring, with a striking pattern on the front.

Still waiting on that away strip though.

10 – Newcastle

Newcastle have shown a bit more imagination and variety with their kits, but again, there’s nothing to get too excited about with any of them.

The home jersey is easily the best of the bunch, sticking with the classic look and the Castore template for the year on the collar.

The away jersey is green with a patten on it but we can only hope there is a better shorts choice during the year than the white ones in this picture.

While the third kit is fine, it’s just a bit… bland for a third jersey.

They’re in the Champions League and looking to push for a title, give us something with a bit more life!

9 – Aston Villa

Now we’re reaching the top end of the kits in the “nice but inoffensive” category with Villa’s two entries.

Unai Emery’s side has gone for blue shoulder pads to try and differentiate their home kit from Burnley and West Ham.

While the away jersey’s subtle pattern sets it apart from the bland and boring colours, while still looking like a Villa kit.

8 – West Ham

West Ham’s kits are so close to being really good, with only a couple of minor details letting them down.

There’s not a lot to fault about the home jersey with the subtle bubble pattern paying homage to their fan’s song “I’m Forever Blowing Bubbles”.

It does look a bit too much like a onesie when worn with the claret shorts however and the blue will look a lot better.

As for the away one it is so close to being perfect, but with the Umbro logo and club badge getting made all white, the sponsor logo on the front sticks out like a sore thumb.

Naturally there is a need for jersey sponsorship and finding a different style might be tough, but that’s a tough spot to be in with what would otherwise be one of if not the best in the Premier League.

7 – Manchester United

United have offered up two great kits and one wonderful pyjama top with their offerings this year.

The home jersey is exceptional, with the black trim adding something solid to the kit, while the white third jersey has some strong retro vibes.

However the group project is let down by the away one that looks like it should be worn to bet with a nightcap and candle rather than on a football pitch.

Maybe it’s just me but the greyed out club badge also looks like someone forgot to change the photocopier settings to colour instead of black and white.

6 – Tottenham

To quote Sir Alex Ferguson, “Lads, it’s Tottenham” and we know what we are going to get from Ange Postecoglou’s mob in the kit department.

Even the most ardent Arsenal fan will admit the all white look is strong and the navy shorts when needed will only help the overall aesthetic.

It’s hard to mess up a predominantly white kit with minimal blue trim thankfully and Nike have done the job well.

What they do with the away one remains to be seen.

5 – Manchester City

The reigning champions have brought out two strong kits for the new season and this is probably as low as they are going to be on any table after the conclusion of Matchweek 1.

On the home kit there is a new vertical pattern on the jersey that is hard to fault as the Puma partnership comes through again.

As for the third kit, it is everything one of these should be, a little bit loud and bold with the lightning pattern.

There’s a lot to like about City on the pitch and the kits are right up there with De Bruyne and co.

4 – Brighton

The Seagulls have offered up a pair of strong jerseys for the new season with the home jersey sticking with the traditional blue and white stripes.

It’s like one of those bands you just want to play the hits and they have done just that.

As for the away one, Brighton may deny it but there is a serious Western United vibe to it with the Green and White stripes.

If we see John Aloisi as a guest of Brighton at some stage we’ll know where the link is.

3 – Nottingham Forest

We’ve got two excellent kits from Forest this year starting with this home one that is simple, clean and solid.

The away one with the blue stripes is also exceptional and looks super impressive.

Then there’s the third one, which isn’t great, but it’s not bad either and there are plenty of worse ones out there.

It might be a rough season results wise for Forest but at least they’ll look good fighting relegation.

2 – Bournemouth

It’s a tight race at the top, with Bournemouth just edged out and having to be happy with second spot.

The black and red combination just looks phenomenal and is one of my favourites this season.

Same goes for the away jersey with the wavy blue pattern.

They are another club that has kept up the A-League links with some serious Central Coast Mariners vibes on the third strip.

Thankfully it’s not one from the Usain Bolt era.

A solid three for three for them.

1 – Crystal Palace

Palace’s kits have been hit and miss in the past (last year’s crayon inspired effort a real miss), but this year they have absolutely nailed it.

The home one took a while to grow on me but it’s now one of my favourites this season with the historically inspired pattern in the red and blue jersey.

A blue sash on a white jersey is a great look for their away jersey as well.

And the black third jersey has plenty of personality to it and is another home run from a club that desperately needs a win or two.