In Australia, watching the Super Bowl means sitting through the usual lineup of daytime TV ads on Channel Seven or the familiar rotation of Shaver Shop, Hungry Jack\u2019s, and, of course, some magnificent commercials for this fine organisation over on ESPN.<\/p>\n
But in the U.S., the ads are just as much of a spectacle as the game and halftime show.<\/p>\n
This year, a 30-second slot on the FOX broadcast comes with a hefty price tag\u2014$8 million USD (around $12.4 million AUD). That hasn\u2019t stopped brands from lining up to showcase their products to millions of viewers, and they do it in style.<\/p>\n
Expect the usual mix: beer, various sodas, fast food, junk food, tech, and other big-budget campaigns, alongside AI, pharmaceuticals, and crypto\u2014likely featuring a star-studded lineup of celebrity cameos, comedy, and all the over-the-top razzmatazz that defines Super Bowl advertising.<\/p>\n
Some brands have already dropped their full commercials, others are teasing what\u2019s to come. Here are some of the best we\u2019ve seen so far.<\/p>\n
Billy Crystal and Meg Ryan are back at Katz\u2019s deli doing THAT scene from When Harry Met Sally, with added Sydney Sweeney on the side.<\/p>\n