{"id":13149,"date":"2021-09-06T06:30:00","date_gmt":"2021-09-05T20:30:00","guid":{"rendered":"https:\/\/www.neds.com.au\/blog\/?p=13149"},"modified":"2024-09-03T11:26:25","modified_gmt":"2024-09-03T01:26:25","slug":"the-world-when-essendon-last-won-a-final","status":"publish","type":"post","link":"https:\/\/www.neds.com.au\/blog\/2021\/09\/the-world-when-essendon-last-won-a-final\/","title":{"rendered":"The World When Essendon Last Won A Final"},"content":{"rendered":"<p>It&#8217;s the most famous record in Australian sport &#8211; Days since Essendon won a final.<\/p>\n<p>The Essendon Football Club last won a final on September 4th, 2004 when they defeated Melbourne by five points in a thriller.<\/p>\n<p><iframe loading=\"lazy\" title=\"Essendon Highlights - 2004 EF v Melbourne\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nvqP7Cqt3cA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>It was only two years ago, that we at Neds threw a birthday party to celebrate the Bombers finals drought turning into a legal adult<\/p>\n<p><iframe loading=\"lazy\" title=\"Essendon&#039;s 18 years since winning a final BIRTHDAY PARTY!!! \ud83c\udf89\ud83e\udd73\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kfEXNDyKrlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Sheedy left, Hird left, Matty Knights became coach, He got sacked, they made Hird the coach, the Dons got really, really, really good and very fit at the start of 2012 only to fall off due to soft tissue injuries that season, made a few finals and lost and have we forgotten anything?<\/p>\n<p>Oh yeah, the supplements scandal, well, that dragged on, they played some finals, John Worsfold was coach and then gave the job to Ben Rutten who was sacked so they could hire Alastair Clarkson but instead Brad Scott got the job and the Bomber doom cycle continued.<\/p>\n<p>It&#8217;s fair to say, it&#8217;s been a bloody long time since the Bombers had a finals win.<\/p>\n<p>We here at Neds have hopped in the Delorian, set the date to September 4th, 2004 to bring you a snapshot of what the world was like when the Bombers last won a final.<\/p>\n<p>(We&#8217;ve also warned everyone about 2020 despite Doc Brown&#8217;s hesitations)<\/p>\n<h5><strong>Australia Was Going To An Election &#8211; And Mark Latham Was Ahead in the Polls!\u00a0<\/strong><\/h5>\n<p>In the week leading up to the Bombers last taste of finals victory, the then Prime Minister John Howard had visited the governor-general and called the Federal Election for October the 9th that year.<\/p>\n<p>The Newspoll going into the Essendon and Melbourne final saw Labor leading 52-48 and Australian&#8217;s seemed prepared and willing for life under a Latham Labor Government.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fabcinsydney%2Fvideos%2F10155849872074015%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><strong>YouTube was six months away from being launched.<\/strong><\/h5>\n<p>Back in early September 2004, if you wanted to binge on cat videos, find old ads from your childhood or classic footy you&#8217;d have to actually get physical VHS\/DVD videos and watch them.<\/p>\n<p>There were videos you could download on Real Player or Windows Media back then, but YouTube was still six months away.<\/p>\n<p>Bomber fans that wanted to watch highlights would have needed a very decent internet connection for 2004 and watch on the AFL website if they wanted any highlights of them beating Melbourne that day.<\/p>\n<p>YouTube launched six months later, with this guy talking about being at the Zoo one of the very first videos.<\/p>\n<p><iframe loading=\"lazy\" title=\"Me at the zoo\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/jNQXAC9IVRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Mark Zuckerberg created \u201cHot or Not\u201d and &#8220;The Facebook&#8221; in his Harvard Dorm<\/strong><\/h5>\n<p>There was MSN Messenger and if you were really keen to talk footy online there was the good old Big Footy Forums (which are still full of nuffies in 2019)<\/p>\n<p>Some computer nerd studying at Harvard University at the time known as Mark Zuckerberg initially created a &#8220;Hot or Not&#8221; website rating the girls of Harvard until he took over the University&#8217;s student social network &#8220;The Facebook&#8221; and turned it into someplace you can link up with people you know online.<\/p>\n<p>It seemed so simple then, now it just runs our lives and knows everything about who we are and what we do &#8211; odds on you clicked on this story from Facebook didn&#8217;t you?<\/p>\n<p><iframe loading=\"lazy\" title=\"Mark Zuckerberg&#039;s 2004 Interview: See How Far He And Facebook Have Come\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cUNX3azkZyk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>TikTok was Either Just a Biscuit or Sound a Clock Makes\u00a0<\/strong><\/h3>\n<p>If you were into Tik Toking back in 2004 you were either making a clock sound or simply enjoying a delicious, yummy light vanilla-flavoured iced biscuit that&#8217;s perfect with your cup of tea.<\/p>\n<p>Ke$ha was still six years away from releasing her 2009 smash hit &#8211; TikTok<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23736\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/tictocpack.jpg\" alt=\"\" width=\"444\" height=\"132\" srcset=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/tictocpack.jpg 350w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/tictocpack-300x89.jpg 300w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/p>\n<h5><strong>The iPhone Had Not Been Invented<\/strong><\/h5>\n<p>Mobile phones were still very much Nokia territory back in 2004.<\/p>\n<p>The iPhone was around four years away as Steve Jobs and Apple focused on the classic iPod at the time, which was still very revolutionary.<\/p>\n<p>Ironically, Essendon&#8217;s sponsor back then was indeed 3 Mobile, who was the first to bring out 3G Camera Phones and Video calling to the Australian market.<\/p>\n<p>At an amazing 2 Megapixels, the future was now&#8230;back then.<\/p>\n<p><iframe loading=\"lazy\" title=\"Three 3 Mobile Puppets 2005 Australia - Video Calling + Choosing what to wear\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_dmZgsQcq7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5 class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Nelly was Top of the Charts\u00a0<\/strong><\/h5>\n<p>Mr &#8220;Hot In Here&#8221; Himself had knocked out 2003 Australian Idol contestant Cosmia Di Vito&#8217;s (who dropped out of the finals) cover of Cold Chisel&#8217;s &#8220;When The War Is Over&#8221; with his new single &#8220;My Place&#8221; a beautiful song about having someone to hook up with every now and then.<\/p>\n<p>It spent one week on top of the charts.<\/p>\n<p>That week happened to be when Essendon last won a final.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nelly - My Place (Official Music Video) ft. Jaheim\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Vh2I2HabjEM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Australian Idol Season 2 Had Just Got Underway\u00a0<\/strong><\/h5>\n<p>The likes of Courtney the bloke who just wanted his Dad to be proud of him, Em Rusicoano before she did a breakfast radio stint at every station in Australia, Ricki-Lee Coulter, Anthony Calea and eventual winner Casey Donovan wowed Australia as they all hoped to get a TOUCHDOWN from Mark Holden.<\/p>\n<p>https:\/\/youtu.be\/eL5uYTbTZs0<\/p>\n<p>Much like most of the Australian Idol contestants that year, they haven&#8217;t done much since 2004 &#8211; the last time Essendon won a final.<\/p>\n<p><iframe loading=\"lazy\" title=\"Good Times (aus idol 2004 final 12)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IvD0bZsOjew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Channel 10 Broadcast the Footy\u00a0<\/strong><\/h3>\n<p>&#8230;As did Channel nine at the time but for some weird reason they passed on broadcasting finals, giving the lot to Ten.<\/p>\n<p>For the good part of a decade, Saturday football (and all of the finals including the Grand Final) featured the likes of Quarters, Huddo, Wallsy, Chrisso, Christi Malthouse on the Boundary, Before The Game, The Fifth Quarter and the greatest innovation known to football broadcasting &#8211; the Five Minute Warning.<\/p>\n<p>Ten&#8217;s coverage of AFL was awesome, seriously.<\/p>\n<p><iframe loading=\"lazy\" title=\"Channel Ten - AFL Opener (full version) [2003]\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/vSINGk5Yk5c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>George W. Bush Was Still in his First Term in the White House<\/strong><\/h5>\n<p>Remember the good old days when George W.Bush was President of the USA?<\/p>\n<p>Things seemed so much simpler then.<\/p>\n<p>Dubya was still in his first-term and gearing up for re-election against his Democratic opponent John Kerry.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bush speech to supporters following election victory\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cyLhNzfBbAA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>The OC was the Biggest Show on TV<\/strong><\/h5>\n<p>The OC was in its second series and for many Australian&#8217;s Tuesday nights was OC Night before you could talk about what happened at school the next morning.<\/p>\n<p>It was the second series and while it wasn&#8217;t as good as the first one, there was still plenty of drama and you kept watching it week after week.<\/p>\n<p>You all remember where you were when Marrisa shot Trey.<\/p>\n<p>She hadn&#8217;t died yet and I&#8217;m still not over it. It was a much happier time.<\/p>\n<p><iframe loading=\"lazy\" title=\"Great Scenes from the O.C. Season 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IIzZmfFSOCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Foxtel Didn\u2019t Even Have the IQ box &amp; Blockbuster Video Was Still Doing a Roaring Trade.\u00a0<\/strong><\/h5>\n<p>You couldn&#8217;t record, pause or rewind the TV.<\/p>\n<p>If you wanted to record something, you still had to tape it or wait for the replay to start on Fox Footy.<\/p>\n<p>Foxtel and Australian TV for that matter had only just gotten a grasp of digital television, it was seen as revolutionary at the time.<\/p>\n<p>Do you want to get a movie on demand? You had to go down to your local Blockbuster Video and make the most of the 5 weeklys for $7 special or even better the overnight movies for $5. Some stores had a mix of VHS and DVD format, depending on if you had made the switch just yet.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.insider.com\/5dde9c9bfd9db267664bf9c1?width=700\" alt=\"Blockbuster: the Rise and Fall of the Iconic Movie Rental Store - Business  Insider\" \/><\/p>\n<h5><strong>Damien Pevrill won Cleo Bachelor of The Year*<\/strong><\/h5>\n<p>(*He didn&#8217;t, but he really should have)<\/p>\n<p>The Essendon cult hero who was known for the ability to be pretty on the inside did play that day against Melbourne and got a solid 19 disposals.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">He played 144 games in the sash + shut down some of the biggest names to play the game.<\/p>\n<p>His story is one of persistence and one we celebrate at tomorrow&#39;s game.<\/p>\n<p>Watch Damien Peverill&#39;s Bomber Legend interview \u00bb <a href=\"https:\/\/t.co\/ULzIIHEhGW\">https:\/\/t.co\/ULzIIHEhGW<\/a> <a href=\"https:\/\/t.co\/s9EvXJh4KA\">pic.twitter.com\/s9EvXJh4KA<\/a><\/p>\n<p>&mdash; Essendon FC (@essendonfc) <a href=\"https:\/\/twitter.com\/essendonfc\/status\/984959768132505601?ref_src=twsrc%5Etfw\">April 14, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The actual winner of the Cleo Bachelor of the Year was the artist formerly known as Andrew G&#8230;aka Osher Gunsberg the host of the Bachelor.<\/p>\n<p>Osher or Andrew G as he was known back then, was 30, the host of Australian Idol and a presenter on Channel V when people actually made an effort with music TV.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Cat Empire - Channel V 2004 - 2\/3\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Qc2AQP7qxUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Footy News From the Footy Record of Essendon&#8217;s last Finals win in 2004<\/strong><\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23737\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/RecordEssvMelb.jpg\" alt=\"\" width=\"350\" height=\"454\" srcset=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/RecordEssvMelb.jpg 651w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/RecordEssvMelb-231x300.jpg 231w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/RecordEssvMelb-432x560.jpg 432w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A lot happened in the Footy world in 2004 but here&#8217;s a summary of what was in the Footy news back when the Bombers last tasted victory in the month of September according to the Footy Record from the match:<\/p>\n<ul>\n<li>Could the Brisbane Lions equal Collingwood and make it Four Flags in a row?<\/li>\n<li>Can Port Adelaide shake off their reputation as chockers and beat Geelong on the Sunday in the 1st Qualifying Final at AAMI Stadium (Football Park)?<\/li>\n<li>There was speculation as to who would make the All-Australian team with the likes of Matthew Scarlett, Chad Cornes, Warren Treadrea, James Hird, Paul Hasleby, Nick Riewoldt, Mark Ricciuto, Jeff White, Simon Black and Brownlow favourite Chris Judd all likely to feature.<\/li>\n<li>Melbourne youngster Jared Rivers had just been awarded the NAB Rising Star for 2004.<\/li>\n<li>In what was a bleak year for Richmond, Tigers youngster Brent Hartigan gave a glimmer of hope as the Rising Star nominee for Round 22, 2004<\/li>\n<li>The G-Train Fraser Gehrig pipped Matthew Lloyd by one goal to win the 2004 Coleman Medal.<\/li>\n<li>In the &#8220;Your Club:&#8221; section featured an article on how Essendon broke a finals record for seven consecutive finals appearances. Little did they know another record was about to be broken for the next 15 years or so.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23739 aligncenter\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/EssvMelbRecord3.jpg\" alt=\"\" width=\"195\" height=\"343\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23740 aligncenter\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/record4.jpg\" alt=\"\" width=\"182\" height=\"96\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23741 aligncenter\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/record5.jpg\" alt=\"\" width=\"187\" height=\"262\" \/><\/p>\n<ul>\n<li>Terry Wallace had started as senior coach of Richmond, in his first week the Plough spoke about a &#8220;five-year plan&#8221; to bring the Tigers back to glory.<\/li>\n<li>Smokin&#8217; Joe Misitti and Sean Wellman announced they would be retiring from Essendon at the end of the season.<\/li>\n<li>Carlton informed fans the club would be leaving Optus Oval (Princes Park) with one farewell game in season 2005 with the rest split between the MCG and Telstra Dome (Docklands)<\/li>\n<li>Brian Waldron announced he would be stepping down at St.Kilda to take up a job as CEO of the Melbourne Storm.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23738 aligncenter\" src=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/recordessmelb2.jpg\" alt=\"\" width=\"392\" height=\"395\" srcset=\"https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/recordessmelb2.jpg 640w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/recordessmelb2-297x300.jpg 297w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/recordessmelb2-150x150.jpg 150w, https:\/\/www.neds.com.au\/blog\/wp-content\/uploads\/2019\/09\/recordessmelb2-555x560.jpg 555w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the most famous record in Australian sport &#8211; Days since Essendon won a final. The Essendon Football Club last won a final on September 4th, 2004 when they defeated Melbourne by five points in a thriller. &nbsp; &nbsp; It was only two years ago, that we at Neds threw a birthday party to celebrate&#8230;<\/p>\n","protected":false},"author":18,"featured_media":23746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,598,344],"tags":[3473,29,2037,3478,3477,951,3461,3482,3479,3480,3476,3475,3483,3481,36,3474],"hub_post_cat":[],"class_list":["post-13149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-rules","category-special-interest","category-sports","tag-3473","tag-afl","tag-afl-finals","tag-andrew-g","tag-australian-idol","tag-essendon","tag-essendon-bombers","tag-facebook","tag-foxtel","tag-george-w-bush","tag-john-howard","tag-mark-latham","tag-mark-zuckerberg","tag-nelly","tag-special-interest","tag-the-oc"],"acf":{"md_tip_date":null,"md_tip_date_end":null,"md_market_url":"","tip_date":"06\/09\/2021","event_country":"Australia"},"_links":{"self":[{"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/posts\/13149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/comments?post=13149"}],"version-history":[{"count":0,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/posts\/13149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/media\/23746"}],"wp:attachment":[{"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/media?parent=13149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/categories?post=13149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/tags?post=13149"},{"taxonomy":"hub_post_cat","embeddable":true,"href":"https:\/\/www.neds.com.au\/blog\/wp-json\/wp\/v2\/hub_post_cat?post=13149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}