Every season we see a litany of new football kits as clubs from around the world try and make some more money sorry, freshen things up.
It’s an unenviable position if you are one of the kit manufacturers who have to come up with three new designs per club per year.
Sometimes they might just copy and paste a template across multiple clubs.
Puma have taken that to the extreme, releasing the third kits for six teams across Europe all at once, all of which have the exact same design.
Rewrite the rules. Introducing the 3rd kits of the FAM’ (Yes, the badges are there. All over the kits actually ⬇️) pic.twitter.com/Ot1d3b5CJ2
— PUMA Football (@pumafootball) August 18, 2021
Ask any football fan and they will tell you how important the club crest is, and Puma have taken them away from their usual spot on the chest.
Lesson for next season: if you have to explain that the badges are still on the kit, you might not have done your job properly.
It’s a good thing City’s kit was released after our definitive Premier League Kit Rankings came out for the coming season because their one would have seen them knocked down a few spots.
Up close 🔎
— Manchester City (@ManCity) August 18, 2021
Puma have already been guilty of copying and pasting from a poor template this year with their away kits in the Euro tournament.
In an era where alternate jerseys are becoming the norm as teams try and expand their branding, there’s some efforts that we can’t believe got signed off on.
The world of football warrants not just one blog post but a series with some of the atrocities the world game has brought us, but here’s some of the best (and by “best” I mean worst).
We’ll lead off with the big hitter, the Colorado Caribous design for the NASL which included beige tassels.
No NASL inspired design would be complete without the inclusion of the Colorado Caribous effort 🇺🇸 ⚽ pic.twitter.com/lzFF74XQVP
— Hally (@hallydesigns) July 27, 2018
Something for the anatomy students to work with.
— ESPN FC (@ESPNFC) May 13, 2016
There are ways to commemorate the rich history of a European football club and 1860 Munich found one of them.
Maybe this should have been done as a mural on the wall at the club base rather than on an anniversary kit?
1860 Munich – 2010 pic.twitter.com/TBs0Y5Gb5j
— Awful Football Kits (@AwfulKits) December 22, 2013
When a blood spatter pattern has the colour altered so it’s not as confronting, it looks like there has been an accident with a jam donut.
Athletic Bilbao 2004/05 pic.twitter.com/1JeJNOVh8r
— The League Magazine (@Theleaguemag) July 9, 2014
On the plus side, the team won’t have to change before the post game function.
Think your team has a dodgy away kit this season? Thank your lucky stars you don't support Cultural Leonesa in Spain pic.twitter.com/oumbCDU4sd
— Dan O'Hagan (@danohagan) July 23, 2014
Seattle burned themselves into the memories and retinas of NFL fans with their fluoro green alternate jersey.
Sure bight green is a part of the Seahawks colour scheme (they do play in the Emerald City after all), but it really did not need to be the feature for their third strip.
— Seattle Seahawks (@Seahawks) October 12, 2020
Let’s be honest, Seattle’s eye meltingly bright jersey is just the tip of the iceberg, let’s just be glad they didn’t wear the matching pants.
In 2009 the NFL marked the 60th Anniversary of the American Football League (AFL) and the eight original teams wore throwback uniforms in selected games.
Denver was getting punished for something, I’m not really sure what, but it must have been something pretty bad since they had to wear these things.
— Retro Swag Uniforms (@RetroSwagUnis) March 20, 2013
If you ever are worried about your job performance, just remember that someone at Nike once said, “hey this team is nicknamed the Gators so let’s give them an Alligator style jersey!”
This weekend, when the Florida Gators play Texas A&M, they will play AS GATORS. pic.twitter.com/jal2Hmr3WJ
— Darren Rovell (@darrenrovell) October 10, 2017
Arizona State University
Why does Ned Flanders think Arizona State so hard to get into?
These are not a fan favorite. pic.twitter.com/s2KPMloyc2
— JediASU (@JediASU) July 28, 2017
Your nickname might be the Orangemen but you don’t have to take it literally!
Whatever the heck this shade of orange was it did not work at all pic.twitter.com/f9bdnrLZaA
— Josh Rothenberg (@RothenbergJosh) July 28, 2017
University of Louisiana Monroe
If there was ever a reason for college footballers in the US to hold out for pay, at least the players from the Battlehawks would get something for wearing these other than utter humiliation.
— Tanner Demling (@tanner_demling) July 28, 2017
Anaheim Mighty Ducks
You can’t help but look at this and think, “Mighty” Ducks… really?
May Canada’s long running Stanley Cup drought continue just because of these atrocities.
— Trent Finney (@trentfinney) March 10, 2013
You wouldn’t blame any player for faking a hamstring injury so they couldn’t be seen in them any more than absolutely necessary.
It’s a mountain themed jersey… because they play in the Rockies… please laugh because otherwise it’s just sad.
Dikembe Mutombo Denver Nuggets Throwback blue jersey pic.twitter.com/C0uhGvMer2
— Scott Balster (@scottbalster) September 26, 2020
Golden State Warriors
NBA jerseys have taken some weird turns in recent times but none moreso than anything with sleeves
— The Basketball Biz (@basketball_biz) December 21, 2016
They’re taking the whole Pirates thing a bit far
— Tom Reed (@treed1919) April 7, 2015
San Diego Padres
I’ll stretch the criteria for the list just because the Padres are so boring and their uniform history isn’t much more interesting whether it’s their home uniform or anything else.
Worst jerseys in the MLB: pic.twitter.com/OHFREiUoIK
— Zac (Wear A Mask) (@KorverSZN_) May 25, 2020
New Zealand Warriors
This was originally done as a commemorative jersey “for the bush” but nobody would blame for the bush for saying “make it for something else, PLEASE!”
— Stuff (@NZStuff) July 8, 2020
West Coast Eagles
There has to have been some duress involved in accepting this design?
"Worst jerseys in @AFL history"
— Vic Vinegar (@Dubs1er) March 2, 2017
If Hawthorn want to break this out next season, it would be a great idea… honest.
— Matt Bateman (@mattxbateman) April 13, 2014
Any Change Strip that Doesn’t Involve a Change
Look, I get it, some AFL clubs have an irrational tie to their primary colour scheme, but they really stretch the definition of a “change strip” when there’s a colour clash.
There’s some bad jerseys here but the lack of effort some clubs put in to theirs is horrendous, we get it, you like your stripes or hoops or whatever, but don’t insult our intelligence.
Just swapping the colours doesn’t count.
— AFL Clash Policy (@AFLClashPolicy) April 19, 2014
There are better ways to highlight your team and city’s rich heritage and diversity than this.
— Stuart Broad (@StuartBroad8) April 13, 2014
How they never became a rugby union powerhouse will continue to baffle me…