Meals of Champions: 20 Tasty & Thirst-Quenching Treats When Watching Sport on TV

Footy is back and while we can’t go (or a very limited amount of us) to the ground to cheer our teams on right now we thought of some tasty treats and refreshments to enhance the at-home matchday experience. 

So we’ve gone deep into the Neds pantry and lived off a strict diet of Bartymite spread on Tip Top Footy Bread toast, washed it down with some Canberra Raiders lime milk and headed to Hungry Jacks to claim our free cheeseburger because the away team missed a free-throw. 

This is a collection of the finest athlete/sports endorsed food and drinks Australian sport has had to offer over the years. 

Because if it’s good enough for our sporting idols, it’s good enough for us. 

(1) Bartymite

Given the salt content of Vegemite, you’d think Nick Kyrigos, Bernard Tomic or a Scott brother would be appropriate for Australia’s favourite spread.

Ash Barty, however, is a happy little Vegemite and does put a rose on every cheek.

(2) Canberra Raiders Lime Milk

They didn’t win last years NRL Grand Final but the cries of “UP THE MILK” were a tribute to the finest sporting team/dairy promotion in Australian history – Canberra Raiders Lime. 

Lime flavoured milk was good enough for the Raiders, it’s good enough for me. 

I’ll say “SIX AGAIN” when it comes to shouting another round of this fine product. 

(3) McDonalds Double AFL Cheeseburgers


What made the likes of Matthew Richardson, Anthony Koutoufides and Tony Modra the superstars they were back in the 1990s?

A strict diet of Triple Cheeseburgers at McDonald’s.

Triple the cheese, triple the patty, triple the nutrition. 


(4) Tip Top Footy Bread


Tip Top had the footy bread market covered back in the day when Dermott Brereton declared Tip Top was the one. 

Even when Hawthorn won a premiership, Derm couldn’t help but thank his favourite high-fibre white bread.


Tip Top had the Rugby League market covered as well, with Alfie Langer showing his particular fondness for Tip Top. 


(5) Wallabies Gold Rush Powerade

For a while the Gold Powerade was known as Wallabies Gold Rush but hardly anyone was enthusiastic about the concept of a post-game Wallabies Golden Shower. 

(6) North Queensland Cowboys Burger

In what seems to be a very similar burger sold at McDonald’s in metropolitan Brisbane called the “Broncos Burger“, North Queenslanders can enjoy a Cowboys burger with 50 cents going to a worthy cause in Ronald McDonald House. 

MACCA’S MINUTEThe Cowboys burger that Cootey built! #NRLBulldogsCowboys #maccas

Posted by North Queensland Toyota Cowboys on Tuesday, May 9, 2017

(7) West Coast Eagles Whoppers

The West Coast Eagles have been sponsored by Hungry Jacks for years and every single premiership the club has won – 1992, 1994, 2006 and 2018 had the Eagles on a steady diet of Whoppers.

(8) XXXX & Toohey’s State of Origin

SPOILER ALERT: XXXX and Tooheys are owned by the same company, but come origin time the beers get tribal. 



(9) Richmond Draught

With the Tigers winning their second flag in three years last year, Richmond fans were quick with the attitude of “TAKE MY MONEY” and stocked up on special premiership beer, just like they did back in 2017.

(10) Collingwood Draught

 Collingwood didn’t want to be left out either and to celebrate losing a Grand Final and a preliminary final by less than a goal in under a year, what better way to drown your sorrows than with Carlton Draught- Collingwood edition! 

Also, is there anything better than Collingwood merch that says CARLTON. 

(11) Collingwood Ketchup

There’s nothing shameless at Collingwood, even Heinz Ketchup has a link to the Magpies. 

(12) Free Hungry Jacks Cheeseburgers at NBL Games 

This promo better be back when the fans and NBL return later in the year (*touch wood)

There’s a catch, the NBL website terms and conditions state: 

“If the AWAY team misses two consecutive free-throw shots in a single penalty fans get a free cheeseburger at Hungry Jack’s. * The shots must be two consecutive missed free-throw shots in a single penalty;The fans in attendance win a free cheeseburger at Hungry Jack’s”

“One cheeseburger per ticket – this means that if a family of four come in with four tickets, they will receive four burgers. Limited to One Burger per person.”

Too good to be true, but it gets the crowd up and about for free burgers if the away team misses and a golden opportunity. 

(13) West Coast Eagles Coke Cans 

The West Coast Eagles and Coke have always been a winning combination.


(14) KFC Cricket Box.

Summer means Cricket and KFC ads. 

People wear KFC buckets to the Cricket.

The Cricket gave birth to the KFC Zinger box which is quite possibly a greater revolution than Kerry Packer’s World Series Cricket. 


(15) Olympic Happy Meals

It just wouldn’t be the Olympics without some sort of coke glass or happy meal toy. It’s as close as you’ll get to winning a medal. 

Can only hope McDonalds have this good to go for the now Tokyo 2021 Olympics. 

(16) Sustain – Australian Insitute of Sport Cereal 

So if I eat a bowl of this cereal, I’ll be just as athletic as Rob DeCastella and/or Andrew Gaze?

Do I have to do any of the exercise? 

(17) Footy Franks

Long before Dustin Martin, Don’t argue meant one thing – Hutton’s Footy Franks. 


(18) Socceroos Weet-Bix 

The 2006 Socceroos squad made it big time, not just getting to the final 16 in Germany but when they finally got the Weet-Bix endorsement. 

(19) SANFL Flapjacks 

Flapjacks and South Australian Football – a winning combination. 

(20) Perth Wildcats Servo Deals

The fuel that kept the Perth Wildcats at peak performance was a great combo deal at the local servo.