Neds Partners With PBR

Neds is proud to have partnered with the PBR for 2020!

The Professional Bull Riders, Inc. (PBR) is the world’s foremost bull riding organisation and hosts live events in five countries, including Australia.

The partnership, a two-year deal with a one-year option, gives GVC Australia the exclusive Australian rights to stream and offer markets on both the Australian and US PBR product.

When social distancing limitations are lifted, it will also mean that all live PBR events in Australia will include Neds chute signage and sponsorship of the official PBR Protection Athletes.

GVC Australia CEO Dean Shannon said that the partnership with PBR is a perfect fit for Neds, whose fun, energetic brand tone aligns perfectly with the sport of Bull Riding.

“Neds is the most innovative betting platform in Australia, and we are excited to be able to partner with PBR and enable our punters to both stream and wager on PBR content,” Shannon said.

“The growth of PBR in the States over the past few years has been exceptional, and similarly the Australian product, backed by the international clout of IMG is developing a very strong niche.

“It is a high energy and exciting sport that we believe our clients will really enjoy and engage with.”

We don’t have to wait long to see GVC Australia/PBR partnership in action – Sunday’s PBR Cooper Tires Invitational in Oklahoma marks the beginning of betting and live streaming through Neds’ channels.

PBR Australia General Manager, Glen Young said his organisation was extremely excited about its new partnership with Neds.

“This is a superb opportunity as well as a major game changer for our sport,” he said.

“Being partnered with the most innovative betting platform in Australia that will now allow punters and PBR fans to both stream our live events from the USA and Australia along with wagering on the content. 

“Our growth worldwide has been phenomenal and the more engagement and eyeballs we can get on our product will only assist in continuing this growth well into the future.”

We don’t have to wait long to see GVC Australia/PBR partnership in action – Sunday’s PBR Cooper Tires Invitational in Oklahoma marks the beginning of betting and live streaming through Neds’ channels.