Neds Melbourne Cup Snapchat Lens a First

Melbourne Cup Day is just as much about getting dressed up and taking a few selfies as it is betting, finding a winner and breaking into the champagne.

To celebrate an outstanding edition of the Race That Stops a Nation at Flemington on Tuesday, Neds has released a fully interactive Snapchat lens that allows punters to tap from an augmented reality experience, through to Webview to place a bet on the Melbourne Cup!

This is one of the first occasions in Australia that a sponsored multiple-choice lens has been utilised and more specifically, within the online wagering industry.

You can start taking photos with the Neds Melbourne Cup lens from 12:01am AEDT on Tuesday and it will be available all day.

Simply select the Neds Melbourne Cup lens, take your selfie and you’ll instantly be able to swipe up and visit the Neds home page – it’s that easy!